What drives our approach to well-being
Mission for lasting wellness
Our mission: make science-backed wellness habits simple enough for daily use, accessible for busy professionals, and flexible enough for real life in Norway. We revisit proven strategies—no shortcuts, just sustainable routines.
Our vision
We see a future where Norwegians enjoy daily routines that naturally support mental and physical well-being. Our aim is for evidence-based, adaptable habits to become the standard, not the exception.
Evidence over hype
We rely on trusted data, not trends. Every recommendation gets traced back to established science or proven historical results, ensuring our guidance stands up to scrutiny.
Sustainable change matters
Consistency beats intensity. Sustainable routines, built gradually, provide more benefit than short bursts or unsustainable commitments.
Community and transparency
We believe health is collective. Community support and transparent communication are at the heart of every program, making progress both personal and social.
How history and science shape our healthy living approach
Our philosophy is simple: Evidence beats hype. Fitness, nutrition, and stress management must work together—no one-size-fits-all promises, just grounded, historical, and scientific methods. We revisit the data, then translate it into practical steps anyone can follow.
Fitness meets balance
Physical activity and recovery matter equally. We believe that structured exercise routines, paired with simple daily movement, lay the foundation for resilience. But, no single workout plan works for everyone, so we prioritize variety and adaptation.
Sustainable stress reduction
Stress management is not a one-time fix. We revisit proven strategies: breathing techniques, mindful eating, and regular check-ins. Our guidance is anchored in decades of research and Norwegian work-life values.
Nutrition with intent
Nutrition is more than calories. We look at historical dietary patterns and current science, encouraging small, repeatable habit shifts that support energy and mental clarity. Food choices are a core pillar in our model.
Notable Awards
Best Urban Wellness Program
In 2024, our practical wellness initiatives were honored for their measurable impact on stress reduction among urban professionals, affirming our evidence-based approach.
Nordic Health Council
Innovation in Health Outreach
Wellness Leadership Recognition
Sustainable Practice Award
Community Impact Distinction
Our health and wellness experts
Meet the team that translates research into practical routines. We’re all about making fitness, nutrition, and stress management actionable, using our diverse expertise and real-world experience.
Kari Elisabeth Sundström
Program Development Lead and Health Strategist
Academic background
Master’s degree in Public Health and Organizational Wellbeing, University of Oslo, Health Sciences Faculty
With a background in public health and a track record in workplace wellness, she leads our program design. Her role is to ensure everything we share is actionable, evidence-based, and rooted in local realities.
Professional experience
Key skills
Applied methodologies
Relevant certifications
Jens Martin Aasgaard
Exercise Science Lead and Mobility Specialist
Academic background
Bachelor of Science in Physiotherapy and Movement Analysis, Norwegian School of Sport Sciences
He brings experience in physiotherapy and movement science, translating complex research into simple, effective routines. His focus is practical guidance on daily exercise and postural health.
Professional experience
Key skills
Applied methodologies
Relevant certifications
Solveig Henrikke Borge
Lead Nutritionist and Habit Coach
Academic background
Master’s degree in Nutrition and Public Health Policy, University of Bergen, Faculty of Medicine
Her expertise lies in nutrition and habit formation. She applies research to real-life eating patterns, ensuring our advice on food is practical, affordable, and fits the Norwegian context.
Professional experience
Key skills
Applied methodologies
Relevant certifications
Ola Fredrik Løvås
Stress Management Advisor and Content Reviewer
Academic background
Master of Psychology with specialization in Occupational Stress, Norwegian University of Science and Technology
Blending clinical psychology with wellness communication, he crafts our stress management resources. He reviews every method to ensure it matches up with the latest research and Norwegian values.